Industry-designed curriculum covering every skill a digital marketer needs in 2025.
Module 01
Digital Marketing Foundations
- Basics of Online Marketing
- Traditional vs Modern Marketing
- Digital Marketing Ecosystem
- Customer Journey & Funnel
- Online Marketing Channels
- Career Paths in Digital Marketing
- Audience Research & Strategy
Module 02
Canva & Creative Designing
- Canva Basics & Design Fundamentals
- Social Media Creatives
- Poster & Banner Design
- Brand Identity Design
- Thumbnail & Reel Creatives
- Marketing Design Essentials
Module 03
Website & Landing Page Development
- Domain & Hosting Setup
- WordPress Website Creation
- Themes & Plugin Management
- Blog Design & Publishing
- Landing Page Development
- Lead Capture Forms
- UI/UX Basics
Module 04
Search Engine Optimization (SEO)
- SEO Fundamentals
- On-Page Optimization
- Off-Page SEO Techniques
- Technical SEO Basics
- AI-Based Keyword Research
- SEO Content Strategy
- Link Building & Website SEO Audit
Module 05
Google Ads & PPC Marketing
- Introduction to PPC
- Google Ads Setup & Search Advertising
- Display Campaigns
- Keyword Research Tools
- Ad Copy Creation
- Budget Planning & Bidding
- Conversion Tracking
Module 06
Meta Advertising (Facebook & Instagram)
- Meta Business Suite Setup
- Campaign Objectives & Audience Segmentation
- Pixel Integration
- Creative Ad Strategy
- Lead Generation Campaigns
- Remarketing Ads
- Campaign Analytics
Module 07
LinkedIn Growth Marketing
- LinkedIn Profile Enhancement
- Company Page Optimization
- B2B Marketing Strategy
- LinkedIn Advertising
- Lead Generation Techniques
- Personal Branding
Module 08
YouTube Marketing & Video Branding
- Channel Creation & Setup
- YouTube SEO & Thumbnail Optimization
- Video Content Planning
- Monetization Methods
- YouTube Advertising Basics
Module 09
Content & Copywriting Strategy
- Content Planning Framework
- Blogging Techniques
- Social Media Content Strategy
- Copywriting Fundamentals
- Brand Storytelling
- Email Marketing Content
- Content Calendar Management
Module 10
AI Tools for Digital Marketing
- AI in Marketing Industry
- AI Content Generation Tools
- AI Image & Video Tools
- AI for SEO Optimization
- Marketing Automation
- AI Chatbots & Support Systems
Module 11
Web Analytics & Tracking
- GA4 Introduction
- Website Traffic Analysis
- Audience Insights
- Goal & Conversion Tracking
- Event Monitoring
- Reporting & Performance Metrics
Module 12
Search Console & Technical Monitoring
- Website Verification & Sitemap Management
- Indexing Optimization
- Error Resolution
- Performance Monitoring
- Technical SEO Tracking
Module 13
Local Business SEO
- Google Business Profile Optimization
- Local Keyword Targeting
- Online Reputation Management
- NAP Optimization
- Local Citation Building
Module 14
Career & Placement Preparation
- Resume Development
- Portfolio Building
- LinkedIn Personal Branding
- Interview Preparation
- Freelancing Profile Creation
Module 15
WhatsApp & Conversational Marketing
- WhatsApp Business Tools
- Bulk Messaging Strategy
- WhatsApp Automation
- Chatbot Integration
- Product Catalog Setup
- Lead Engagement Techniques